As a dedicated researcher in the field of education and interdisciplinary studies, I delve deep into the complexities of our world, driven by the urgency of interconnected global crises.

In the past years, things started ramping up, price hikes, more natural disasters, global civil unrest, you name it, the list goes on and on. The wealth of information I encountered led me to a pivotal realization – the need for trustworthy sources guiding individuals towards informed decisions, particularly in the realm of everyday essentials.

Around 2017, I kicked off on a journey, deep-diving into the world of products that don’t hog electricity, that help store food long-term without a hitch, to finding tools that aren’t just another gimmick and even uncovering socks that can handle my wild bunch of big boys, and that, let's be honest, don't fall apart after a few uses.

Sure, they might cost a tad more, but it’s an investment in quality that pays off. I’m talking about the kind of products that, with a little TLC, can stick around for years and years.

No fluff here, no random recommendations, and not an overload of stuff! Every product on PurePracticals is like a trusty sidekick, chosen after turning every stone to find the real gems. I've paid a bit more attention and maybe a bit more money for them, but guess what? They've proven to be worth every penny.

So, buckle up and join me on this ride where we ditch the disposable and embrace the durable. It’s not just about buying stuff; it’s about making choices that stand the test of time, and I will try my best to share info that hopefully will be useful for someone out there!

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Broker

man standing near white wall
man standing near white wall
Jaden Smith

Architect

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Photographer